011–2 sessions
Strategy Sessions
For executives facing an important decision.
One or two intensive sessions that frame the decision on the table and give the team language to move with.
Solves · Many inputs, one call to make
Learn more
Gal Shimon · Tel AvivStrategic marketing clarity, before you act.
I'm a strategic marketing consultant. I help founders and leadership teams solve their hardest marketing questions - positioning, story, growth and the decisions that follow.
- 10+ years in strategy
- Startups, NGOs & institutions
- Fractional CMO available
Services
Four clear ways to work together.
Every engagement starts with the same question - what has to be true before you act?
02Half or full day
Workshops
Interactive strategic workshops for leadership teams.
A facilitated day that aligns the room - positioning, audience, message - and ends with decisions, not notes.
Solves · A room that isn't aligned
Learn more036–12 weeks
Strategic Project Leadership
Leading strategic initiatives from concept to execution.
Six to twelve weeks owning a positioning, launch, partnership or brand story end to end, with your team.
Solves · An initiative with no owner
Learn more04Monthly retainer
Ongoing Strategic Advisory
A long-term strategic marketing partnership.
External strategic advisor or fractional CMO - monthly reviews and on-call counsel for consequential calls.
Solves · Clarity that has to hold
Learn more
Philosophy
Marketing rarely fails on execution. It fails when organisations act before they have clarity.
My work begins in the quieter room - before the campaign, the launch or the round. I bring the distance, the questions and the strategic frame that let a leadership team commit with confidence.
Selected strategic work
Initiatives that shaped the thinking.
Trusted by
Organisations I've thought alongside.
A selection of organisations I have worked with across leadership, community, social impact, culture and public engagement.
Shavot
A nonprofit advancing leadership, confidence and equal opportunity for teenage girls through national programs, role models and practical development experiences.
My work
Marketing leadership, flagship program development, strategic partnerships, campaigns and community experiences.
Zikaron BaSalon
A global social initiative preserving Holocaust memory through intimate, community-led gatherings in Israel and dozens of countries worldwide.
My work
Partnership strategy, cultural campaigns, digital innovation, content formats and audience engagement.
Keren Or
An initiative supporting the recovery and resilience of children and young people from communities affected by war.
My work
Marketing strategy and donor-focused content designed to strengthen trust, connection and long-term engagement.
ISRAEL-is
A community-focused organisation creating meaningful connections, shared experiences and long-term engagement among its participants and alumni.
My work
Alumni community strategy, content formats, networking events, retreats and member-led programming.
01 / 04
In their words
From the room.
01 / 05
“Gal is the person you want in the room before the decision is made. She hears the thing you almost said, and gives you the language for it.”
Founder
Impact organisation
Tel Aviv · Strategy sessions
Get in touch
Before you act, let's think.
Tell me who you are and what's on the table. Every note is read personally - a reply lands within one business day.
Gal@galshmarketing.com
Tel Aviv · Israel